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The ULTIMATE H.O.M.E. Launch!
HIGH-VISIBILITY OUTREACH MARKETING EXPOSURE
A strategic property marketing system designed to give your home maximum visibility from day one. Through a combination of targeted online advertising, luxury print placements, agent networking, and community outreach, we create momentum that attracts more qualified buyers, faster.
This approach ensures your home doesn’t just “go on the market” — it launches with impact, driving excitement, competition, and ultimately helping you sell for top dollar.
Strategic Outreach. Superior results.
Table of Contents
3. Transform Your Selling Experience

4-5. My Action Commitment/Action Plan
6. Professional Photography Excellence

7. Lifestyle Storytelling That Sells

8. Social Media Marketing Mastery

9. SEO-Optimized Single Property Website

10. Direct Mail Campaign Impact

11. Premium Print Marketing Materials

12. Luxury Print Exposure

13. Digital Targeting & Exposure Excellence

14. Agent & Broker Network Leverage

15. Your Step-by-Step Launch Plan

16. Achieve Unmatched Results

17. What My Clients Are Saying

18. Let's Get Started!
Transform Your Selling Experience
Selling your home isn't just about putting it on the MLS—it's about creating a comprehensive launch strategy that ensures your property reaches the right buyers, in the right places, at the right time. In today's competitive real estate market, visibility is everything.
The H.O.M.E. Launch is meticulously designed to amplify your property's visibility through hyper-targeted outreach that drives more qualified showings, stronger offers, and superior results. We don't just list homes; we position them strategically to capture maximum market attention.
With precision marketing tactics and maximum exposure across multiple channels, we make sure your property doesn't just enter the market—it makes a lasting impact that translates directly into your bottom line.
TIEGEN BOBERG
Broker Associate | DRE# 01964215
(916) 747-0773
Top 25
Coldwell Banker Agent in the Sacramento/Tahoe Region
MY LISTING PLAN OF ACTION
Main Objectives
  • To assist in getting as many qualified Buyers eyes on your home as possibly until it is sold
  • To communicate to you weekly the results of our activities, & daily on showings & feedback
  • To assist you in negotiating the higher dollar value between you and the Buyer
The following are the steps I take to get a home sold... the 'Pro-Active Approach':
Pre-Market Preparation
  • Get any pre-market items done-- photos, work to be done, staging, etc
  • Price your home competitively to open the market vs. narrowing the market
  • Suggest & advise as to any changes you may want to make in your property to make it more salable
MLS & Marketing Launch
  • Submit your home to the local MLS
  • Order marketing material & schedule items from my list (included in here)
  • Add additional exposure through a professional sign & lockbox
Agent & Broker Outreach
  • Promote your home at our company sales meeting & schedule a Broker Tour
  • Create list of features in your home for the Agents to use with their potential Buyers
  • Email features sheet to the top 50 agents in the marketplace for their potential Buyers
  • Whenever possible, prequalify the prospective Buyers to find their intent
  • When possible, have the cooperating Brokers in the area tour your home
  • Follow-up on the Agents who have shown your home for their feedback & response
MY LISTING PLAN OF ACTION (Continued)
Continuing with the proactive steps to ensure your home receives maximum exposure and achieves the best possible outcome.
Direct Buyer Outreach
  • Cold call 3 hours per day through the neighborhood, engaging with at least 50 potential buyers for your home.
  • Actively contact buyer leads, center of influence, and past clients within the next 7 days to gather referrals for potential buyers.
  • Prequalify prospective buyers whenever possible to understand their intent and ensure serious interest.
Ongoing Communication
  • Provide constant updates on any significant changes or trends in the marketplace that may affect your sale.
  • Keep you informed about various financing methods buyers might utilize, helping you understand their offers better.
Negotiation & Closing
  • Assist in arranging interim financing, if necessary, to facilitate a smooth transaction.
  • Represent you during all offer presentations, ensuring you negotiate the best possible price and terms.
  • Handle all follow-up procedures once a contract is accepted, including mortgage, title, inspections, appraisal, and closing documentation.
  • Notify you of a successful closing, marking a time to celebrate your successful home sale!
Each step in this comprehensive plan is designed to provide you with peace of mind and maximize your return, guiding you seamlessly from listing to closing.
Professional Photography Excellence
First Impressions Matter
In today's digital-first market, 87% of buyers view homes online before ever setting foot inside. That critical first impression happens in mere seconds, making professional photography absolutely essential for success.
Magazine-Quality Results
Every listing receives comprehensive professional photography that captures your home's unique character and selling points. We invest in top-tier equipment and expert photographers who understand real estate marketing.
Proven Performance
Our professional photography delivers measurable results: listings get 61% more online views and sell for an average of 32% more than homes with amateur photography.
Professional photography isn't an expense—it's a strategic investment that pays dividends throughout your entire selling process. Quality visuals create emotional connections with potential buyers, encouraging them to schedule showings and make competitive offers.
TIEGENBOBERG.COM | 916.747.0773
Lifestyle Storytelling That Sells
Beyond Features—Envision the Lifestyle
While features tell buyers what your home has, lifestyle storytelling shows them what their life could be. We craft compelling narratives that help potential buyers envision themselves creating memories in your space.
Our storytelling approach highlights the emotional aspects of homeownership—family gatherings around the kitchen island, peaceful morning coffee on the deck, cozy evenings by the fireplace. These emotional connections translate directly into stronger offers and faster sales.
Through carefully curated content, professional videography, and strategic messaging, we position your home not just as a property, but as the setting for buyers' future happiness and success.
Scan this QR Code with your Smartphone Camera to view a recent professionally produced property video.
Social Media Marketing Mastery
Social media isn't optional in today's market—97% of buyers use online tools during their search process. Our comprehensive social media strategy ensures your listing stands out in crowded feeds, generating more views, shares, and ultimately, qualified showings. With advanced targeting, we can strategically place your home in front of the ideal audience—buyers who are most likely to be interested.
Instagram Excellence
Eye-catching photo carousels and engaging Stories that showcase your home's best features. Our Instagram marketing reaches affluent millennials and Gen X buyers who make up 70% of today's home purchase market.
Facebook Precision
Targeted Facebook campaigns reach specific demographics, interests, and geographic areas. Advanced targeting ensures your listing appears in front of qualified buyers actively searching in your area.
YouTube
Professional cinematic and lifestyle videos promoted on YouTube capture buyers’ attention where they’re already searching. With advanced targeting and paid distribution, your home reaches the right audience—
SEO-Optimized Single Property Website
Your Home's Digital Headquarters
Every listing receives a custom-designed website that serves as the central hub for all marketing efforts. These aren't template sites—each one is specifically crafted to highlight your property's unique selling points and neighborhood advantages.
Our property websites feature high-definition photo galleries, cinematic video tours, detailed neighborhood information, walkability scores, school ratings, and instant showing request capabilities. This comprehensive approach ensures buyers have everything they need to make informed decisions.
Advanced SEO optimization ensures your property website appears prominently in Google searches, capturing buyers who are researching your neighborhood and price range. Built-in analytics provide valuable insights into buyer behavior and preferences.
01
Professional Design
Custom layout showcasing your home's unique character
02
Rich Content
HD photos, videos, and comprehensive property information
03
SEO Optimization
Strategic keywords ensure maximum search visibility
04
Analytics Tracking
Real-time data on buyer engagement and interest
Scan this QR Code with your Smartphone Camera to view a recent professionally produced property video.
Direct Mail Campaign Impact
While digital marketing dominates, the tangible impact of a beautifully designed direct mail piece remains unparalleled. Our strategic direct mail campaigns cut through the digital noise, delivering a powerful, personalized message directly into the hands of highly qualified buyers.
Targeted Reach
We analyze buyer profiles and neighborhood demographics to pinpoint the most promising prospects, ensuring your message reaches the right audience.
High Engagement
A premium physical mail piece commands attention and stands out in a crowded digital world, often leading to higher recall and response rates.
Luxury Presentation
Our mailers are crafted with exquisite design, high-quality paper, and professional printing, reflecting the caliber of your home and reinforcing its value.
This multi-channel approach ensures your home stands out, reaches the widest audience, and generates competitive offers. On average, our listings benefit from this integrated strategy, selling nearly 2x as fast as other agents and for 6% more, giving our clients the best possible return and getting them into their next chapter sooner.
Premium Print Marketing Materials
In our increasingly digital world, high-quality print materials create powerful tactile experiences that digital marketing simply cannot replicate. Our comprehensive print marketing suite includes professionally designed brochures, detailed fact sheets, comprehensive neighborhood guides, and eye-catching open house flyers.
Tangible Marketing Impact
Physical marketing materials serve as lasting reminders that buyers take with them after showings and open houses. These tangible pieces keep your property top-of-mind during the decision-making process, often serving as reference points during family discussions about potential purchases.
Professional Credibility
High-quality print materials instantly communicate professionalism and attention to detail. When buyers see and feel premium marketing materials, they automatically associate that quality with both the agent and the property being marketed, elevating perceived value across the board.
Luxury Print Exposure
Your Home. Front and Center in Premium Publications.
Your property deserves more than just digital visibility in today's competitive market. Strategic placement in high-end print magazines targets affluent buyers who are actively searching for their next significant investment or dream home purchase.
We carefully select appropriate publications that reach targeted households, ensuring your listing appears areas where discerning buyers conduct their research. This selective approach enhances your property's credibility and positions it in an elevated status.
Premium Publications
Featured placement in luxury real estate and lifestyle magazines with proven readership among ideal demographics
Targeted Distribution
Strategic circulation to high-net-worth households and luxury market segments where your ideal buyers consume content
Enhanced Credibility
Association with premium publications elevates your property's perceived value and market position
The combination of digital innovation and traditional print excellence creates unparalleled market coverage, reaching buyers wherever they search and however they prefer to consume real estate information.
Cover + 2 Page Spread in Luxury Home Magazine | 2001 Salmon Valley Lane, El Dorado Hills CA 95762
Cover Page
Two -Page Spread Property Promotion
Digital Targeting & Exposure Excellence
Precision Marketing That Delivers Results
Gone are the days of generic real estate advertising that hopes to reach the right buyers. Our advanced digital targeting strategies use sophisticated data analytics to identify and reach qualified prospects based on income levels, lifestyle preferences, and detailed buyer profiles.
Demographic Precision
Target buyers based on household income, age, family status, and purchasing power to ensure your marketing budget reaches those most likely to afford and appreciate your property.
Geographic Strategy
Focus on specific relocation markets and target buyers relocating from high-cost areas who have significant purchasing power in our local market.
Interest-Based Targeting
Reach buyers based on hobby interests, lifestyle preferences, and online behaviors that align with your property's unique features and neighborhood characteristics.

Proven Performance
Our precision targeting campaigns generate 2-3x more qualified showings compared to standard MLS exposure alone.
Agent & Broker Network Leverage
Personal Network
Leverage established relationships built over years in the industry. Personal connections with top-producing agents ensure your listing gets priority attention and referrals.
Coldwell Banker Advantage
Access to one of the most respected networks in real estate, with agents across the country who work with relocating buyers seeking properties in our market.
Office Presentations
Strategic presentations at agent meetings, broker tours, and office gatherings ensure your property stays top-of-mind with the professional community.
Broker Open Houses
Exclusive events where agents can preview your property before bringing their buyers, creating early buzz and generating qualified showing appointments.
Industry statistics consistently show that 42% of real estate sales result from other agents' buyers. Our comprehensive agent networking strategy ensures your property receives maximum exposure within the professional community, significantly increasing your chances of finding the perfect buyer quickly.
Your Step-by-Step Launch Plan
Success in real estate requires meticulous planning and flawless execution. Our proven four-phase launch system ensures every detail is carefully managed, creating maximum market impact from day one of your listing.
1
Initial Consultation
Step 1: Comprehensive property assessment, market analysis, pricing strategy development, and goal-setting session.
2
Custom Marketing Plan
Step 2: Creation of your personalized marketing strategy including channel selection, content calendar, budget allocation, and timeline development. Every element is tailored specifically to your property.
3
Pre-Launch Preparation
Step 3: Professional photography session, staging consultation, marketing material creation, website development, and campaign setup across all digital platforms
4
Coordinated Launch
Step 4: Simultaneous multi-channel campaign activation for maximum impact. MLS listing, social media campaigns, direct mail distribution, agent outreach, and digital advertising all launch together for unprecedented market exposure.
Achieve Unmatched Results
31%
Faster Home Sale!
On average, my listings sell 31% faster than other agents, getting my clients into their next chapter sooner.
My H.O.M.E. Launch marketing strategy is designed to generate interest quickly and keep momentum moving. I ensure your home gets maximum exposure from day one, attracting qualified buyers and creating competitive offers.
103%
List to Sold Price!
On average, my listings sell for 103% of their list price and 6% more than the average home sale in the region. This significant difference means thousands more in your pocket, maximizing your return on investment.
On a $1.25 million home, that difference could mean an extra $75,000 in net proceeds—money that goes directly into your pocket. My proven marketing approach brings in more buyers and more offers, creating the competition that pushes your home’s value higher. This strategy consistently helps my clients sell for more money.
What My Clients Say
I take great pride in delivering exceptional results and unparalleled service. Here's what some of my satisfied clients have to say about their experience:
Tiegen began fielding homebuying questions from me literal years before we actually made a purchase. Forever accessible, adaptable, inquisitive and intentional, Tiegen ensured that every step of the home selecting & buying process was easy for us to understand. We had a wonderful overall experience with Tiegen. Not only would we use him as our realtor again, but I have recommended him to my own mama for her future buying and selling needs.
— Angela M.
Tiegen is the only person I’ll trust with buying and selling. He most recently sold my grandparent’s remote mountain home, and although the house was nice with a lot of charm, it took a lot of marketing and creativity to find the right buyer that wanted to live in such a remote location. Tiegen worked tirelessly and spared no expense to market the house far and wide to find a buyer until the perfect fit came along. . I highly recommend him to anyone looking to buy or sell in any price point.
— Sabreen A.
"The experience I had selling my property with the assistance of Tiegen was absolutely perfect, to say the least. Tiegen made the arduous task of moving/selling a home into quite a simple and pleasant one! After being referred to Tiegen by family and friends, I quickly learned why their opinion was so consistently positive. If you’re looking for an agent whom can be of great service and also friendly, while keeping you in reality and goal oriented, Tiegen Boberg is your guy!
— Bud G.
Tiegen is one of the greatest and I can't recommend him enough. He was kind, helpful, available whenever I needed him, and knowledgeable enough to have answers for every question about the home buying process. He is one of those rare people who not only does his job, but goes above and beyond to make sure you get the best experience and the best deal. He is the only person I will go to in the future and the only one I will recommend to my friends and family.
— Cody M.
I've worked with Tiegen for a couple years now and it didn't take long for me to realize that he's a master at his craft. Tiegen's attention to detail and negotiating skills are some of the best I've ever seen. Tiegen always goes to bat for his clients and makes sure he gets the best deal possible period. I hope I'm fortunate enough to do some more deals with Tiegen as they've all been smooth so far. Call him if you're looking to buy, sell, or relocate.
— Kyle G.
I highly recommend Tiegen if you are looking for an amazing agent to buy or sell a house. I have used Tiegen twice (listing and purchasing) and both times I couldn’t have asked for a better experience! The level of professionalism and knowledge he has in this industry is above and beyond and exceeded my expectations. He is attentive to detail, quick to respond and works hard to deliver a seamless and enjoyable experience. I will definitely be using Tiegen again in the future!.
— Marc R.
See what others are saying.
Scan with your smartphone camera to view my 5.0 ★ Google Reviews
Let's Launch Your Home the Right Way!
The difference between a successful sale and a disappointing market experience often comes down to the quality and comprehensiveness of your marketing strategy. Don't leave your most significant financial transaction to chance.
With my H.O.M.E. Launch system, you'll have confidence knowing that every aspect of your property's marketing has been professionally planned and expertly executed. From the first online impression to the final closing, we're committed to delivering superior results through strategic excellence.
Your success is my mission.
Let's get started today.
TIEGEN BOBERG
Broker Associate | DRE# 01964215
📞 (916) 747-0773
www.TiegenBoberg.com
[email protected]